Finding the right
contact management software and
system As a business owner, you know first hand just
how important a good contact management software and
system is for your day to day operations.
Time is money. You don't need a system that is
awkward and time-consuming to use. Ideally, you should be up
and running within a very short time.
A big plus is customer support. Online help, a
knowledge base of frequently asked questions, email support,
and telephone support are all very valuable when you need
help.
Features to look for in contact management
softwareYour contact management software should have the
following features.
-
Easy to use
If it is cumbersome and complicated,
people will avoid using it, or only use limited
features.
-
Fully integrated
You must be able to save time by
minimizing data entry. For example: if you enter a name
as a contact, you should be able to easily enter that
same information in a "To-do" list, address book, send
an email, write a letter, set up an appointment and so
on.
-
Able to network
If you have employees, they should all
be able to network and have access to the same
information. This is a very powerful tool that saves
time and confusion. No more fly-away notes!
-
Inexpensive
What good is a system if it is so
expensive that you cannot afford it? Most small
business' are on a tight budget and cannot afford
costly errors in software.
In my own personal business I use ACT! contact
management software by Sage. I love it! It has enabled
me, a chronically disorganized and over-committed
businessman, to be efficient and organized.
In the past, I had tried several other
programs, but nothing even compares with ACT!. It is
easy to use and my employees intuitively understand how
it functions.
If you have a customer base and want to
keep track of appointments, schedule meetings, keep
track of expenses, keep notes on clients, write emails,
reports, letters or just about anything else, I would
highly recommend it.
What are some alternatives?
There are other software systems on the market, some better
than others. Generally, from my experience, you get what you
pay for. If your needs are very basic and you only have a few
clients and contacts, you don't need a highly developed system.
A simple notebook might meet your needs.
There are a few home-made systems that are
surprisingly effective, at least until you get too much
information. Index cards, notebooks, 3-ring binders, agendas
and so on are all quite useful, though obviously limited.
For a business, it pays huge dividends to be
efficient and organized. You will be surprised at how easily
you can manage your contacts.
|